Take it from us; crafting the perfect Airbnb description can make a world of difference between your listing being overlooked or becoming overbooked. An enticing, engaging, and compelling description not only highlights the unique features of your property but also captures the essence of the experience awaiting your guests.
This initial touchpoint is critical for allowing your holiday rental listing to stand out in a crowded marketplace. You can transform your property page into a compelling invitation by focusing on key elements such as your property's charm, local attractions, and guest amenities.
Whether you're a seasoned host or you’re completely new to the platform, this guide will provide you with practical tips to enhance your holiday rental appeal and attract more bookings.
Jump to:
How many words is the Airbnb description?
How do you describe a great Airbnb?
What makes my Airbnb unique?
How do I make my Airbnb stand out?
What do Airbnb guests want most?
How to write a description of Airbnb listings
How many words is the Airbnb description?
If you’re wondering “How long should my Airbnb description be?”, you should consider the following guidelines:
Headline
Your headline should be catchy and include the name of your property as well summarise the style or key features of your space, within the brief 50 character limit.
Example:
Little Bean | Tiny House w/ Modern Rustic Charm
Short description
Your short Airbnb description needs to provide a holistic overview that highlights the vibe of the space, and include all of the amenities and features. This is your prime opportunity to communicate to your potential guests exactly what they can expect from a stay at your property.
Example of a short Airbnb description:
Be enchanted by ‘Little Bean’, a cosy tiny house experience blending modern amenities with rustic allure. Nestled in a serene setting, it features a well-equipped kitchen, lofted sleeping area, and a quaint porch overlooking the garden. Perfect for a peaceful retreat or a romantic getaway, Little Bean offers a unique experience to unwind and reconnect with nature, all within close proximity to local attractions and dining. Come and create lasting memories in this delightful hideaway.
Full description
While there's no strict limit for your full Airbnb description, a concise description of fewer than 400 words is recommended so as to not overwhelm your target guests with too much information.
Here, you should set out all of the important info they need to know about staying at your property in an engaging way. We recommend using headings and keeping your paragraphs short.
Example of a full Airbnb description:
Welcome to Little Bean
Nestled in the heart of nature, Little Bean offers a unique blend of modern rustic charm in a compact and cozy tiny house. Ideal for those looking to escape the hustle and bustle of city life, our tiny house provides a peaceful retreat with all the comforts of modern living.
Interior Comforts
Step inside Little Bean and discover a beautifully designed space that maximizes comfort and style. The interior features natural wood finishes and warm, inviting decor. The main living area includes a comfortable sofa, perfect for relaxing with a book or enjoying your favorite show on the flat-screen TV. The kitchen is fully equipped with modern appliances, cookware, and utensils, making it easy to prepare meals just the way you like.
Above, the lofted sleeping area features a queen-sized bed adorned with soft linens and plush pillows, ensuring a restful night's sleep. Despite its compact size, Little Bean is cleverly designed to include ample storage, keeping your stay clutter-free.
Outdoor Living
Outside, the private porch offers a tranquil setting to enjoy your morning coffee or an evening glass of wine. Overlooking a beautifully landscaped garden, it’s the perfect spot to unwind and take in the natural surroundings.
Local Attractions
Little Bean is ideally located to explore the best the area has to offer. Just a short drive away, you'll find hiking trails, scenic parks, and local wineries. The nearby town offers charming boutiques, cafes, and restaurants, perfect for an afternoon of exploration.
Amenities
Book Your Stay
Whether you’re seeking a romantic getaway or a solo adventure, Little Bean provides an unforgettable experience combining the beauty of nature with the comforts of home. Book your stay today and start planning your escape to this charming tiny house.
How do you describe a great Airbnb?
Here’s how you can go about it:
Key features
Begin by detailing the practical aspects of your space:How many bedrooms and bathrooms does it offer? Are there any notable amenities such as a gourmet kitchen, outdoor bathtub, or woodfire pizza oven?Highlighting these features first addresses guest needs and sets a solid foundation for your description.
Ambiance and setting
Describe the atmosphere of your Airbnb. Is it a tranquil seaside retreat, a cosy mountain cabin, or a modern apartment? Use descriptive language to paint a vivid picture of what guests can expect. For example, you might mention the gentle morning light that fills the kitchen or the panoramic city views from your rooftop.
Unique qualities
What sets your property apart? Whether it's an eclectic decor, a building with historical significance, or a once-in-a-lifetime local experience, these unique selling points can make your listing stand out.
Local attractions
Location is often a decisive factor for travellers. Highlight the proximity to major tourist attractions, hidden local gems, great dining spots, or exceptional natural landscapes. Showing your knowledge of the area can also position you as a helpful and informative host.
Personal insights
Share personal anecdotes or stories about your property. Maybe it’s the history of the home, how you came to own it, or why it’s such a special place. This can help potential guests feel a more personal connection to the space.
Guest experiences
Provide potential guests with suggestions on how to enjoy their stay. Recommend a perfect day starting with breakfast on the balcony, followed by a local hiking adventure, and ending with a movie night in your cozy living room. Offering these tips can help guests imagine themselves enjoying your space.
What makes my Airbnb unique?
Your Airbnb description can emphasize the unique charm of your property, which doesn't necessarily have to involve big, bold, expensive features. Perhaps what sets your holiday rental apart is the rich history of the house, giving guests a glimpse into the past with its architecture and decor.
Or maybe it's the vibrant market around the corner, bustling every weekend with stalls offering a variety of international cuisines. Small, personalised touches like a beautiful garden, a thoughtful welcome basket, or an extensive collection of interesting books can also make your Airbnb stand out.
These details create a unique, memorable experience that can attract a wide range of guests looking for something more than just a place to rest their head.
How do I make my Airbnb stand out?
To make your Airbnb stand out, emphasizing the importance of high-quality photos in your Airbnb description is your best bet. Stunning, well-lit images that showcase the best features of your property can significantly attract more guests.
Photos should be professional or very high-quality, highlighting unique attributes like spacious layouts, attractive decor, and all of the amenities on offer. A compelling visual story not only draws potential guests in but also gives them a realistic expectation of what to expect, enhancing their overall experience right from the start.
What do Airbnb guests want most?
According to many Airbnb descriptions and guest feedback, the top priorities typically include cleanliness, comfort, convenience, and communication. Guests often seek well-maintained spaces that offer all the comforts of home, including fast WiFi, comfortable bedding, and well-equipped kitchens.
They also value clear and prompt communication from hosts, easy check-in processes, and locations that provide easy access to local attractions or transport links.
How to write a description of Airbnb listings
Writing the perfect Airbnb description might seem daunting, but it doesn’t have to be with a bit of expert help. At Monday & Co., we specialise in transforming the ordinary into the extraordinary. Our Airbnb listing writing service is designed to boost your bookings.
We’ll handle all of the heavy lifting, from crafting snappy titles that grab attention to weaving detailed descriptions that push guests closer to booking. Our process is straightforward and tailored to fit your busy schedule, requiring only a brief initial input from you.
Let our skilled writers bring out the charm and unique personality of your Airbnb listing. Ready to transform your Airbnb description? Check out just how easy it is on our project requirements page - and let’s make your rental the place everyone wants to stay. If you have any questions, contact the friendly content writing services team today.